![]() However, we have seen an increasing number of premium labels decide to give it a try in recent years. The event features lots of discounts and sales, which goes against the traditional pricing principles of the luxury business. Currently, top-tier luxury labels still refrain from participating in it. According to Alizila, the company’s PR portal, the size of Singles Day has grown to more than 18 times that of Amazon Prime Day, and 2.5 times larger than Black Friday and Cyber Monday combined.įor luxury and fashion brands, the festival is the one annual retail event that they cannot miss if they want to get the most out of the Chinese market. With the Singles Day shopping holiday, Alibaba has provided international fashion and luxury brands with a golden opportunity to reach out to Chinese consumers.
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